They did it to themselves. If you call yourself ‘Immortal Cabernet,’ you had best be ready for some raised eyebrows and tough judgements. With a name like that, you have to bring you’re ‘A game’ every time and make an impression. Anything less than great simply will not due. Well there is definitely intent behind every aspect of this wine because even making great wine doesn’t guarantee success.
The story starts with a unique piece of land on the western side of the Mayacamas Mountains that is actually in Sonoma right on the border with Napa. The depth, authority, luxurious palate and exceptional complexity of the wines from here rival anything produced on the Napa side. The only differences are a county line and the inability of the previous owner to get peoples attention even though he made spectacular juice.
We discovered Hidden Ridge, the former name of this spectacular vineyard planted on a 55-degree slope, some years ago. Everything seemed to be perfectly in place for these folks to become the next big thing. The 50-acre vineyard, on a terraced hillside, was planted by respected Napa winemaker Marco Digiulio, Timothy Milos (who has a fine resume of his own and is the current winemaker), and former owner Mark Hofacket in 2004. The sunlight, wind currents, exposure, etc. are a unique combination that seem to guarantee spectacular fruit in this plot planted to over 92% Cabernet. We heard the story, tasted the wine (maybe an ’08?), and were suitably impressed.
The winery’s stock should have gone up as time passed and it continued to garner huge press from Robert Parker including a couple of 97s and a vaunted ‘100’ on the Hidden Ridge Cabernet Impassable Mountain 2013. Yet as a piece we discovered in Forbes written by a style and fashion writer, “Yet despite such critical accolades and high remarks, the vineyard and its compelling wines went largely unrecognized. The problem wasn’t the wine, but rather the branding or lack thereof.”
Sadly the original owner passed in 2016 and the property was taken over by one Tim Martin, who spent a decade with Robin Lail at Lail and founded his own targeted ‘branding’ consultancy. The whole immortal things didn’t come about because Martin watched too many superhero or Samurai movies, but rather made reference to the immortal jellyfish.
From the same Forbes article by Stephan Rabimov, “As the only immortal being on the planet, the jellyfish is able to reset itself and transform back into an adolescent state to essentially start over. With this in mind, Martin made the mysterious creature the focal point of the vineyard’s new branding. ‘Like the immortal jellyfish on our labels, we want clients’ memories with Immortal Estate wines to live forever.”
That’s a little out there from our perspective but, hey, it’s addressing that whole ‘if a tree falls in the forest..’ thing. Meanwhile ‘branding’ doesn’t mean much if you don’t have the goods, and the Immortal Cabernet Slope 2014 is pretty sensational juice. Broad, deep, extracted but refined, lavishly textured, it is loaded with cassis, black cherry, baking spice, chocolate, and absolutely captivating.
The following barrel notes from Robert Parker posted March, 2016, tell the same story: ”As for the 2014s, the 2014 Cabernet Sauvignon Slope from the Hidden Ridge vineyard does not suffer in comparison with the extraordinary efforts of 2013. Still a barrel sample, its riveting richness, concentration, texture and density represent another legend in the making. Crème de cassis, licorice, blackberry, earthiness and spice are all present in this magnificent example of Cabernet Sauvignon that should age beautifully for 25-30+ years. When I first started doing my centralized tastings of the many wineries that I could not possibly have time to visit, one of the remarkable standouts for Cabernet Sauvignon was Hidden Ridge. These are clearly world-class Cabernet Sauvignons and should be considered by any serious collector for their cellars… 95-97+.”
For our part we are happy to get involved with this vineyard again, and definitely see that the juice has gotten even better over the years. And, in true Winex fashion, we’ve come up with a special price at checkout to soften the perfectly justifiable $75 price, one that would be 2-3 times higher had it come from the Napa side of the line.
