What goes around, comes around they say. Well we have been doing this long enough that we have witnessed the entire cycle of more than a few wineries play out over time. It was kind of amusing as we were being presented these wines, and the purveyor started to explain the Rutz story, we told him, “Yeah we know Rutz. We sold buckets of it 20 years ago. Where have they been?” For us it was a delightful déjà vu in a number of ways.
The Rutz label was started in 1991 with the main purpose to showcase the Russian River region. This they did with great aplomb, focusing on the characteristics of the region for both Chardonnay and Pinot Noir. The Rutz winemaking style back then was classic to us, the kind of wines we appreciated from California that showcased the fruit and the nuance of an appellation and used winemaking and oak to augment that presentation rather than dominate. This was before the trend towards overly stylized, even blowsy juice started to dominate the scene with the aim of garnering impressive reviews from the most influential media of the time.
Keith Rutz never went down that road then, and he still doesn’t. But we’ll get to that in a moment. We had a few Rutz items in the Stock Report around the ‘turn of the century’, six as a matter of fact (four Chardonnays and two Pinots at a variety of price points) including the wine on our front page in February, 2000, the Rutz Chardonnay 1997. We were fans of the house. The pretense for that legendary Chardonnay deal (we sold it for $8!) was that the winery was going through a package change from the at-the-time greenish label depicting a man emerging from (or descending into?) a pile of rocks. We understood the winery’s marketing logic. More important, we have a good instinct for a screaming buy and threw this opportunity into high gear.
Though we didn’t really think about it back then (so many wines, so little time), after blowing through a substantial chuck of wine, we lost touch with Rutz for, well, the better part of two decades. Was he avoiding us because we were too aggressive? We were asked to sell wine and we did. Was he involved in some kind of winery witness protection program? Who can say? Was this sudden reemergence due to COVID-19? We didn’t ask. Given what we were presented, Rutz couldn’t have reappeared at a better time with a chance to recreate its own history at Winex.
The new wines are exactly what they used to be. That isn’t necessarily as surprise as many of the hottest winemakers are dialing it back to the more classic, unfettered style. In truth, even though we didn’t taste Rutz’s wines for a long time, we’re pretty confident Rutz was never a slave to ‘fashion’. This Burgundy mojo is his calling.
The Rutz Proprietor’s Reserve Chardonnay 2018 ($9.98!) is a beautiful rendition of the classic California Chardonnays of yesteryear. The fruit takes center stage presenting lovely scents of fresh apple, pear, and an undertone of citrus, accented with a touch of stony minerality and the well embedded brown baking spices one associates with the Russian River. Only a kiss of oak shows in support of the fruit, and while it has weight, the flavors are bright and the edges are appropriately crisp. This is a focused, well made offering that one can drink all night long because it is never tiresome on the palate.
The Rutz Proprietor’s Reserve Pinot Noir 2018 ($10.98!) demonstrates why the Russian River is our California AVA of choice for Pinot. Boisterous, energetic seasonal ripe cherry and dark berry fruit tones accented with cinnamon, clove, a hint of fresh herb and a note of pepper. An engaging Pinot, this has the stuffing and thrust to play off a variety of dishes, but is supple enough to play by itself. Again, this isn’t a wine that will bore you after half a glass. There is plenty going on to keep your attention over the long game.
You want scores and highlights? Rutz did a fine job of keeping out of the public eye as well. We did a quick search and the most recent review we could find in the larger media names was on a 2006. He did quote a reviewer on these wines but it was someone we have not ever heard of. Points are not ‘the point’ here however.
The problem with this tasty pair is that they are too easy to settle in with. Both are competent choices in today’s market that are well worth the $30+ list prices on their website. At the prices we are offering them for today, however, they blow the doors off the competition! Of course these wines were not made to sell at these prices and therein lies the magic of the deal.
It seems like old times, or like “déjà vu all over again” because we are able to offer these at incredible prices. These Proprietor’s Reserves are Rutz as we remember them, only better. That’s fine by us. They are screaming deals by any meaasure. Here we are, twenty years later, offering one of the most exceptional buys we have seen in quite a while, and as you are aware from our emails, we have seen a lot eye-popping offers! We’ll leave you with the closing ‘quote’ of the article we wrote some two decades ago because it is still just as appropriate. “It’s value craziness! Take care of your summer, party, and household needs for 2020 in one fell swoop. While they last.”
