We’ve been pretty open about how we go about things here and, most relevant to this discussion, my friends, are things that concern us in the big picture. One of them is ‘noise’. We were among the first in the wine biz to do extensive e-marketing, but these days there are lots of establishments trying their hand at it. Our concern is that, with everyone feeling they need to say whatever they are offering is the greatest ever, perspective goes out the window.
On top of that, the ‘score inflation’ we alluded to years ago has only gotten worse. As more critics are coming online and dishing out ever higher scores so they can be noticed and, more importantly, quoted, the solid, perfectly respectable low-90s reviews on value wines seem to have considerably less impact than they did a few years ago. It seems at times even $10 wines are expected to generate mid-90s reviews or the consumer is unmoved. That is the result of score inflation.
We’ve have always tried to temper our rhetoric to fit the situation. Eventually, we feel, if you say everything is the greatest of all time, you will eventually lose your credibility. So forgive us if we are going to simply say that this is a delicious, imminently quaffable, well constructed red that is versatile with a wide array of foods but can be enjoyed by itself for its charming, fruit driven demeanor and it’s a particularly palatable value as well.
The wine we are talking about in this case is the Petra IGT Toscana Zingari 2018. We did a larger scaled offering on the on the Zingari 2017 replete with email and dueling 93 point scores from Wine Spectator and James Suckling. Truth be told, the 2018 might be a little juicier and certainly fills the role of well-priced, go-to red quite nicely.
Petra has their whole range of high-end gear as well, anchored by their flagship $90 bottling. But what has captured the fancy of the wine-buying public is this exceptional value from their estate vineyards, what was once an experiment has turned into something altogether different.
Petra is considered one of the more progressive wineries in Tuscany. It was founded in 1997 in Suvereto’s Val di Cornia (Maremma) by Vittorio Moretti and his daughter Francesca, encompassing a 700+ acre estate, a third of which is planted with vineyards. The winery sits hundreds of feet underground with a tunnel-like wine cellar.
What started as an experiment has turned into one of the better red wine values you will find. Zingari was originally proposed as a fun, experimental wine to see how Syrah, Merlot, Sangiovese and Petit Verdot all worked together in their younger estate vineyards (now 16 years old). The results were promising and the wine was officially commercialized. The rest is history. The 2015 garnered a 92 from Wine Spectator and the 2017 was the double-93 ‘coming out party’.
But as we know, scores can come and go, as can reviewers. On any given day, the same wine can get a different score from the same source based on a broad array of unrelated factors. But the folks at Petra are still doing outstanding work in the value arena and with think this 2018 is at least as good as last year’s version, maybe better.
The blend in 2018 is again Merlot, Sangiovese, Syrah and Petit Verdot aged in a combination of larger barrels and smaller French barriques prior to bottling. The wine is joyful, exuberant, bright, and captures both the ripeness of the harvest as well as lift from the nighttime cooling coastal breezes.
We can provide a score and a nice review on the Petra IGT Toscano Zingari 2018 from James Suckling, “A fresh, vivid red with cherries, currants and hints of hazelnuts and chocolate. Medium body. Racy finish. Like the vivid acidity that runs through this. Drink or hold…92 Points.”
But at $14.98, value plays in somewhere and, in this case, on virtually ‘any given day’, this wine will deliver plenty of personality and play nicely alongside most anything you have in mind. Ultimately that is the point. At this kind of price there aren’t a lot of choices beyond soulless, mass marketed juice. This one has some flair and personality. Easy choice.