Of all the categories, Champagne (actually sparkling wine in general) is the most difficult to promote on a consistent basis. First off, it is the most ‘brand oriented’ because people feel the need to have the recipient of a gift or the guest know the status of the item. So the marketing is done with that is mind. High profile, non-vintage Champagnes are particularly poor sources of value because the big houses have an orientation to build their prestige via higher pricing (warranted or not) in conjunction with a more significant promotional infrastructure (boots on the ground, tchotchkes, etc.).
Also, because they are non-vintage, the opportunity to talk about this or that bubbly is reduced. Most are blended to achieve a consistent profile via the use of a series of reserve cuvees that can be varied to hit a particular style. This gives the consumer more confidence of course, but offers little in the way of ‘news’ as nothing visibly changes year to year since there are no vintages. It also can be confusing with respect to reviews since there is no vintage. If a Champagne got a 93-point review in 2011, is that review good forever? Of course not, but some people treat it that way.
Some writers try to eliminate the confusion by publishing the disgorgement date they reviewed. Often by the time the review hits the market, usually several months later, that date is no longer available or not in a particular market. So that additional information doesn’t necessarily help most would-be buyers as trying to find that specific bottling is suddenly a source of angst.
There’s plenty of angst in the world already, and Champagne is supposed to be fun. As people who don’t need a holiday, celebration, or any other excuse to pop a bottle of bubbles, and enjoy it in a wide variety of situations like, say, Wednesday night, we’re solely in it for the juice and always on the lookout for bargains in the category. We have talked about Monthuys Brut Reserve before. But it has been a while and we recently tasted it and decided it was time to talk about it again. After all, tasty, legit Champagne for under $25 is always newsworthy whether the vintage changes or not.
Monthuys has been around a long time by our standards. The Baron family itself has been managing vineyards in Champagne since the 17th Century. They began as grape growers, and transitioned to Champagne producers in 1966 when Gabriel Baron decided to vinify his fruit by himself. The bottles were initially only sold to private customers and local restaurants. The estate developed into 20 hectares of vines nestled in the village of Charly-Sur-Marne, on the west side of Marne Valley.
The cuvee of 60% Pinot Meunier, 30% Chardonnay, and 10% Pinot Noir is selected from the best plots in the region, chalk and clay soils from along the Marne River, and the finished wine is given additional time in the bottle. There’s not a lot of techno-geek fodder as the cellar work is pretty straight forward and they riddle by gyro-pallet. That may not be ‘romantic’ to some but this one delivers plenty for the fare and that ultimately Is the point.
We found it a very pleasing mouthful of apple, peach and pear with a certain ‘biscuit’ aspect to the nose and hints of honey and toast as it finishes. Clean lines, fresh flavors, and a certain roundness in the mouth without being sweet, it hits all of the notes. It’s tasty, real Champagne without the pretense or the price tag ($24.98). Obviously, something like this is worth mentioning again and again.
