To all Best Winers,
Ever heard of a ‘Q Score’?
It’s the measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States.
The TV networks use it to determine marketability of sports stars, celebrities…even the Kardashians. The higher the number, the more ‘coin’ a celebrity can expect to make when negotiating that next sponsorship deal, commercial appearance or sitcom.
Whose Bordeaux’s Q Score King?
There’s no doubt about it.
Chateau Lynch-Bages is, without doubt, the most recognized Bordeaux in America.
If you mention Bordeaux stateside, outside of the Rothschilds and maybe Chateau Margaux, most folks with a reasonable knowledge of wine will have recognized, at the very least, the ‘Lynch’ in Lynch-Bages.
This is not by accident.
The Cazes family have been owners of Chateau Lynch-Bages since 1934. Jean-Michel Cazes was instrumental in the branding of Lynch Bages. He did extensive marketing work in America for decades, making Lynch-Bages a household name among fine wine drinkers. Jean-Charles Cazes continues that work today.
All of this leads to the point that Lynch-Bages sells. There is consistently high demand for this wine in the states and prices remain begrudgingly firm on this chateau.
So when we went Lynch-Bages hunting for the holidays a few months back we really just set out to find the Best Darn Lynch-Bages at the Best darn price relative to every other Lynch Bages ever made.
That wine was the 2009 Lynch-Bages.
Robert Parker writes, “Performing even better from bottle than it did from barrel, this appears to be the finest Lynch Bages since the 2000, 1990 and 1989. According to the chateau, the 2009 has the highest level of polyphenols ever measured as well as high alcohol (nearly 13.5%). A blend of 75% Cabernet Sauvignon and the rest largely Merlot with touches of Cabernet Franc and Petit Verdot, it is an expressive, voluptuously textured effort with unctuosity and powerful, juicy, succulent blackberry and black currant flavors, low acids, a layered, massive mouthfeel, but no sense of heaviness or fatigue. This exquisite Lynch Bages should drink well for 30+ years. 98 points.”
That puts the 2009 Lynch-Bages, currently, at the level of third-best Lynch Bages…ever.
The other two? The 1989 and 1990, both 99 points…now. But neither of those wines scored as highly as the 2009 Lynch Bages out of the gate. Those wines took a decade to achieve that kind of ‘number’.
When you look at the prices of those two wines you’ll see what kind of deal the 2009 Lynch truly is. Neither the 1989 nor 1990 can be had for south of $350 a bottle today, and good luck finding any!
The 2009 Lynch Bages will end up being the greatest Lynch Bages of all time. If the 1989 and 1990 started out at 94 and 95 points and ended up at 99+, where do you think the wine that started at 98 points in Parker’s Greatest Vintage Ever is going to end up?
Seems a fait accompli of triple digits is in this wine’s near future. Worst case scenario? The wine ends up as good as the 1989 or 1990 and you just made $150 a bottle, if you keep track of that sort of thing. And just because we think you should take full advantage of this investment, we will happily include ground shipping when you buy a case (use coupon code ‘LBSHIP’ at checkout)!
And if Lynch itself still seems a little scary pricewise, how about spending a fraction of that on the second wine of what will turn out to be the greatest Lynch Bages ever made?
The 2009 Echo de Lynch Bages (formerly called Haut Bages Averous for all you old-timers like me) is one of the second wine stars of this illustrious vintage. Selection is more intense now for this wine than in the old Haut Bages days. As a matter of fact the property now even has a third wine, Pauillac de Lynch Bages, that all the juice not good enough for Echo finds its way into. Amazing!
There’s a reason why Bob Parker thinks 2009 is the greatest vintage he’s ever tasted. The wines will turn out to be the modern-day 1945’s, 1959’s, 1961’s and 1982’s…but better.
Now’s the chance. Pricing on Lynch Bages and Echo in Bordeaux is starting to get scary…
Kyle Meyer and Tristen Beamon, Proprietors, BestWinesOnline.com